Intellectual hustler Beav has dropped his highly anticipated album, entitled “Politically Incorrect”. The Charleston, MO based rapper engaged Grammy-winning artists, as well as up and coming hit makers to bring his narratives to life. The album was produced by All Purpose Entertainment. Beav can flow unlike anyone else, and he can articulate and enunciate with such clarity that each word of every bar is felt rather than heard. His singular style is expounded upon and intensified with his latest album, to an extent that is as immediate as it is also aggressive and difficult to throttle. Moreover, it is a showcase for Beav to rap more forcefully, with more addictive one-liners than his predecessors and contemporaries put together.
“Politically Incorrect” is essentially another incredibly forceful, raunchy, and braggadocio display of modern rap on Beav’s part. Despite the banging nature of the production, the focus is placed on Beav’s vocals. Fortunately, the Charleston based rapper does not disappoint in this area, delivering his hard-hitting rhymes while constantly flicking through his repertoires of rapid fire flows.
He channels the anger of the streets through a deep and booming roar. Beav integrates the forward thinking of early 90’s groups with the trap stylings of today’s Hip-Hop, piecing together an album that fixates itself between the many different minds of the hip hop world.
Right from the opening track, “1000”, the technical skill and voice through which Beav spits is awe-inspiring, captivating the listener before understanding what is actually being said. The bouncy “Action” switches things up, and is a perfect fit for Beav’s rasp.
If he doesn’t always explicitly name his targets, it’s because those targets are implicit. He knows that we know. And it makes for a hell of a flex on tracks like “Bang” and “Guns”. He sounds grizzled and wildly rambunctious in the same breath on “JackBoys” ft Adrian Anderson. His ever-shifting aesthetic makes him one of the most invigorating prospects in the state.
The catchy and infectious “My Bonnie” ft. Lydia Caesar, is proof that even a pragmatic rapper like Beav, doesn’t totally eschew the melodic hook, which obviously goes along with his natural desire to not ignore “The Pussy” either, and to which he dedicates an entire song.
As a rap technician, Beav pushes his voice in as many different directions as he can, but he favors a throat-shredding roar that he can use to deliver impressively agile syllable-bursts. And on tracks like “Nomo” and “U Da Man”, you can practically see his synapses firing in every different direction at once.
Everything from the vocal arrangements to the song titles themselves, feel crafted with meticulous detail in an album that is a constantly-moving collection, of harsh emotions with a head-nodding twist that works. Beav wastes no time with subtleties as he jumps straight into the deep end on “Prolly” and “Issues”, with mosh-pit energy, punchlines, and unique flows in his bag of tricks.
His unabashed, relentless assault finishes with the closing track “Look At Me”. And for all of his energetic raps and charismatic lyricism, I can’t help but think that Beav is still woefully underrated, or undiscovered. That should stop, starting now!