Culture is the best way for self-expression to cultivate if used in the right manner. In this techno savvy era, the authenticity of culture is somewhere getting lost, for everyone wants to join the rat race. One best way to pass this important message to the mass is through music, especially hip hop and rap. This art form has already been used as the platform to speak out loud about the different things taking place in the society. The umbrella term hip hop has a significant part known as conscious rapping performed by rappers who deliver social awareness message to their listeners. One young guy who is doing total justice to this style is Apex aka Levi, all set with his new EP “The Elevation Clause” running successfully on SoundCloud.