With the dream of aspiring to the successes achieved by her idol Diane Warren, songwriter KennyWrite relentlessly applies her craft on a daily basis. Her songs are masterworks of contemporary song writing craft that any would-be writer would do well to dissect and analyze. Choruses full of hooks, verses jammed with catchy melodies, all seamlessly held together by lyrics that are universal enough for most listeners to identify with, without feeling that they’ve heard it all before. She pens across a breadth of styles with such ease and confidence, as her songs transcend genre and translate into many different music forms.
Everyone has the same 24 hours in a day so how come some are able to turn out so many hit songs on a regular basis while other writers can’t? One reason, it seems, is that some writers may have the talent to write hit songs, but they lack the determination, focus and self-discipline to make it happen.
John Legend, for example, believes success as a songwriter is as much about working hard as it is talent. “There’s this mistaken belief that everything is about talent,” he once told Q magazine, “but talent has to be cultivated and developed. If it’s not nurtured, pushed and challenged it’s not going to happen.”
KennyWrite’s favorite songwriting icon, Diane Warren, one of the most successful female songwriters of all time, says she spent 20 years writing six days a week, 10-12 hours a day, before she felt she could finally take the occasional weekend off. As Burt Bacharach once remarked: “Music breeds its own inspiration. You can only do it by doing it. You may not feel like it, but you push yourself.” PJ Harvey takes a similar view: “If you want to be good at anything, you have to work hard at it. It doesn’t just fall from the sky. I work every day at trying to improve my writing, and I really enjoy it.”
Of course, no two creative people are the same in the way they find their inspiration or produce their artistic output. But I’m sure KennyWrite falls into this group of thought, considering her ever-growing catalog of songs and the passionate parameters she infuses into them.
Not least on “Legends of Tonight”, a track performed by TeDee. Steeped in an elegant, swaying, almost dancehall rhythm, KennyWrite delivers a song built on crisp, earworm simplicity. The melodic tune is as airy and effervescent, as it is rhythmic and catchy.
You can’t predict a smash hit, but there are certain things that make a song ready for the whole world. There are a few secret lyrical, musical and conceptual ingredients that almost always go into worldwide chart-toppers, and KennyWrite knows how to apply them.
She has a title – “Legends of Tonight” – that burrows its way into the listener’s ear. The chorus melody features simple notes, repeated, which means you’d have a pretty easy time remembering the song. The track is completely relatable too – anyone could sing it and feel the exact emotions described in the narration.
Specializing in commercial and advert songs, as well jingles, film and TV music – with a simple pop song such as “Legends of Tonight”, KennyWrite proves she knows her way around her craft – from song structure to melody, harmony and lyrics.