New York based performing artist, Kfir, has spent his life pursuing his passion, which took him from classical ballet training, to Broadway, and to now releasing his first EP. Kfir developed himself as an artist writing poetry, eventually expanding upon that, and adding music to his words. After his dance mix single “Heart After Dark” went to number six on the UK pop charts, he was able to raise the money he needed to fund his following endeavors, including his EP “Free Delivery”. Listening to this EP just proves one thing – Kfir is a consummate craftsman. This album took me on a roller coaster ride of musical highs and no lows. Kfir is a vocal chameleon. The way he weaves his voice into the different songs is breathtaking. From empowerment, to fun, to joy and to raw introspective emotion, his voice mesmerizes and reach into your soul.
The lyrics, all throughout, are achingly honest and Kfir sings them with integrity and feelings. “Free Delivery” stomps in and sets the rebellious mood with its opening track, “Endless Game”. Deep voiced and dominantly ominous, Kfir broods through the verses and then soars into the high free-falling choruses.
It’s really refreshing to listen to music that has some depth to it. “Everything But Perfection” confirms the potential unleashed in the opening track. A funky spring-heeled beat supplies the foundation for the singer to deliver the mellifluous dancefloor anthem.
Emotional, atmospheric and highly impacting, the single “Outta Love” is a tormented love song that is powerfully confrontational. It is a beautiful song, sung exquisitely, with great beauty of tone, emotion, and power. Kfir has a great, great voice and this song displays it in its fullness.
The interesting thing to me is what a fine songwriter Kfir is, compared to other current pop artists. He pretty much puts many of his more famous peers to shame, whether it’s on the eloquent and rhythmic mid-tempo motif of “Step On The Flame”, or the hulking futuristic and cinematic soundscape of “Jenny Lou”.
For “City Romance” the singer comes back around to his sweet spot – introspective lyrics and textured vocals dripping with emotion. Here Kfir lets his sense of self and maturity shine through: “Kiss me for the last time, cause this ain’t working out. And as I take a piece of your heart, you can take a piece of mine. And I never thought this would happen, but something in me just died.” Being both haunting instrumentally, and honest lyrically, you instantly feel in the moment and fully understand every feeling felt, to capture such a performance.
The most remarkable thing about “Free Delivery” is the artist’s focus on having complete and moving songs rather than just singing as many impressive notes as possible – which he is able to do at free will of course. The final track “Big in America” gives us the luxury of savoring both of those privileges, as Kfir forges his entire skillset in a narrative that proposes the aspirations and enchantment of the American dream.
The album’s strongest tracks, are those on which the hooks and production are robust enough to stand up to Kfir’s force-of-nature performances, which is almost always the case. Ultimately “Free Delivery” allows the singer’s distinctive talents to shine, and marks a strutting step forward for Kfir.