AnandL: “Chasing Fame” ft. LUVKUSH succeeds in being utterly convincing

10 Oct 2017 by staff in Reviews
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I like AnandL, I really do. I find something uniquely appealing in his voice that appeals to a sense that other R&B artists of the modern age simply don’t seem to meet.  Anand Lakshminarayan aka AnandL, is an alumnus of UC Berkeley, who graduated with a degree in Electrical Engineering and Computer Science, but that doesn’t change the fact that he’s a solid musician with strong musical ambition. “Chasing Fame” ft. LUVKUSH is the latest track released by AnandL and to be quite honest, I’m not sure if it is his best recording, considering that the others are just as good, with slightly differing slants in sound and style. That being said “Chasing Fame” offers a number of splendid moments and an all-round interesting R&B arrangement.

AnandL quickly settles into the comfort zone he has established over his last couple of songs. It’s a good thing, in that he allows his emotive voice to soar while he generates a real kind of genuine soul in the sound. The track combines pleasant call and response type vocal harmonies together with a throbbing beat.

I have always looked back to during the late 90s and early 00s with a certain degree of fondness. I have a small amount of nostalgia for the music that dominated the charts during this period, mainly due to the brilliance of some producers like The Neptunes and Timbaland.

“Chasing Fame” sees AnandL unite with LUVKUSH to deliver a track bursting with a seductive groove and a smooth thumping rhythm, reminiscent of those carefree 90s and early 00s. Nothing here is as immediate as AnandL’s previous track, “Read Receipt”.

Instead “Chasing Fame” is filled with an intricate melody and a hypnotic groove that aurally seduces the listener into submission. With its delicate synth notes and steady hand claps, its scrumptious sound-pads and slow, bottomless bass, AnandL wonderfully constructs a track that slowly works it’s way underneath your skin.

The voices are in fine form too, with the soulful vocals elegantly sweeping over these slow burning bars. It’s the singers’ versatility, as well as the production, that keeps “Chasing Fame” sounding fresh and enjoyable.

AnandL succeeds in being utterly convincing, utilizing his rich, inviting voice to great effect. It’s an infectious track that once again highlights the artist’s inventiveness, as well as his ability to command a track – irrespective of who he shares it with.

What’s remarkable is that a part of the song’s charm lies in the fact that it sounds like the artists are having fun in the studio. This infectious, positive harmony comes shining right through “Chasing Fame” ft. LUVKUSH.

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