SUPADAMN: “Pick the Party Up” has a distinctive sonic identity

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SUPADAMN has been on his grind for a while now. He just gets more focused and more ambitious with every passing day. His latest 7 track project, “Pick the Party Up” dropped worldwide on the 3rd August 2018, and confirms the previous statement. This is his third album release, and follows his critically acclaimed album “Floor It”. A potential heavyweight in the underground circuit since 2016, the sharp-tongued rapper born in n Santa Monica has steadily – and deservedly – been earning widespread respect across the independent hip-hop community. SUPADAMN passion and devotion to the grind certainly pays off with this new release. Although each previous album showcased his progression behind the mic, resulting in pervasive critical applause, this seems to be his most confident work.

SUPADAMN kicks off the affair with his signature confidence and energy on the ambient, self-referencing opening track, delivering one his most cogent mission statements yet; “Can’t Miss”. The track is a hard-hitting, braggadocious expose of the artist’s declared ambition.

He then proceeds to practice what he preaches on the banging title track, “Pick the Party Up”,  during which he exposes the transparency and bravado of his anthemic-styled rhymes. The atmospheric, multi-textured soundscape, is an eargasm that will take you to party heaven.

Good taste in music is obviously another of SUPADAMN’s many laudable qualities, to which “Hold This Shit Down” ft. Buddha, plays testimony. A thumping beat sits comfortably under a melodic motif that groovily drives this thing all across the floor. SUPADAMN’s ability to develop interesting concepts and tell incredible stories, comes to the fore here.

The rapper’s signature syncopated style pushes forward as he pounds through the verse on top of clamorous percussion and a hypnotizing whistling effect on “Bigger the Hoop” ft. Phresh.

Aiding the dichotomous quality of the track are SUPADAMN’s bellowing vocals, and Phresh’s resonant rhymes meshing against the minimal instrumental. “Fast Life” welcomes in a big booming bassline, shuffling hi-hats and steady handclaps.

SUPADAMN’s voice takes on a more urgent flow and forward leaning momentum, as if he’s pulling the music along with him. It’s impossible to not get that involuntary head nod when listening to this. And the way the production evolves is also awesome. The song just sounds epic.

“Legacy” rides in on a bluesy and soulful guitar riff. This masterfully balances SUPADAMN’s banging and introspective styles quite realistically. From track to track, SUPADAMN’s exposes his shifting perspectives which keeps the album moving at a good clip.

And this track is one of his musical perspectives that I like best. The song has a fantastic beat, and a really good hook too. It’s definitely one of the better tracks on the album. This is one of those songs that seems like it would be super powerful if performed live.

Where the closing track, “Showtime” ft. Phresh, stands apart from the rest of his work is in the fleshing out of the gravy-smothered goodness of SUPADAMN’s strongest productions, adding the little artistic flourishes that transform song building into works of actual art that will stand the test of time. It sounds like every good component of his prior musical compositions is in here. Consider the head-nodding beat, the vocal arrangements, the snaking bassline and the energetic flows.

There’s something to be said for consistency. Almost every successful artist has a distinctive sonic identity that singles them out. This closing track seems to do just that. Add in SUPADAMN’s aptitude to stay grounded by his craft, and his ability to stay true to himself as an individual, and you have an artist that is confident and ready to “Pick the Party Up”!

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