“OXYGEN” – Box fresh music video and song with a strong message by Rikke Normann – “Take my hand I’ll help you to your feet again, give you oxygen to breathe”
With her brand new single “OXYGEN” Rikke Normann wants to give hope to the hopeless and shed light on a very important and personal topic; mental health awareness and suicide prevention.
“The most important song I’ve ever written is finally out! I’m so glad to share OXYGEN with you!” Rikke declares to her followers on release day. Today the official video to this stunning little pop gem and important message is ready for the world to see!
Watch Rikke Normann’s official video to “OXYGEN” here:
“Over a decade ago I lost a dear friend to suicide. I was young and new to feelings of shock, grief, loss and something so hard to comprehend. I didn’t know how to deal with my own feelings, and more importantly, how to be there for my best friend, his girlfriend. How to act? What to say or not say. I wish I had known then, that there is no right or wrong, just be there. 🧡
I hope by sharing “Oxygen” and this story with you, I can help someone else. There’s always someone who finds themselves in the darker corners of life, maybe even right now. Let’s see them. Let’s be there for them”
“OXYGEN” is an honest, uplifting song with a slow beat and a message that goes straight to your heart but leaves you feeling uplifted. Recorded live in the studio, it’s raw and sincere, with Rikke’s soulful and soft-spoken voice sings about wanting to help someone.
“We wanted to make a sort of art video that could match the rawness, feeling and vibe of the song without overclouding the message. A traditional music video would be too glossy for the song and soul of it, so we thought; what better way to give you “OXYGEN” than show you oxygen! In its true form! Air and trees, nature and serenity. Rikke keeps it raw and real singing straight into the camera, straight to you, and so does the choices in recording techniques, minimal filters and our playful way of working together. We find the outcome ,aka the art/video, feels the most real when we get together with a few ideas, a great song and feel to what we want to do, and then improvise on the rest” says producer Jon Marius Nilsson.
“We also love nerdy stuff, artsy videos and experimenting, so when we figured out the smoke bombs and green screen-is techniques would fit perfectly, because of the extra dimension it would add to our story, we were pretty happy. It resembles the lack of air, oxygen and hope you feel when you’re lost. When it’s dark and hopeless, and you feel like you can’t breathe. But sadness is a new beginning if you let it” adds Rikke Normann.
“OXYGEN” is Rikke’s 3rd single off the upcoming album “35”, due Feb 8 2019. Similar artists include Halsey, Emilie Nicholas, Bernhoft, Amy Winehouse and Ellie Goulding.
Song written by Rikke Normann, produced by Christian Engfelt.
Official video produced by Jon Marius Nilsson.