Born and raised in Phoenix, Arizona, Brandon Antwan Elijah Peoples aka Yung Bookie Da Name fell in love with music from a young age, and later found his inspiration in timeless artists such as J Cole, Busta Rhymes, Ice Cube, Nipsey Hustle, Ashanti, and Aaliyah. His moniker is an ode to the Arizona entertainment legend, Brian “Bookie” Matthews, which materialized after they built a bonding friendship. 2022 has been a blistering year for the eighteen-year-old talent, who has dropped a series of stunning singles, including “What Did I Do Wrong”, “Go To War”, and “Fastlane”.
In a musical realm like hip-hop, the rate of creation helps ensure that new music is always available. Rappers and producers from studios to smartphones and from any corner of the globe can release something new, at any given moment. However, what doesn’t happen often, is stumbling across something new that feels eternally fresh, engaging, all embracing, and ultimately necessary to the construction of hip-hop creativity.
For anyone stumbling across Yung Bookie Da Name’s latest single, “Honeysuckle” for the first time, a sense of youthfulness in its sound, blurred with its creator’s animated and versatile aesthetic, will understand that it sounds paramount and keystone in the current scene, which transcends stylistic boxes.
The Phoenix-born rapper and vocalist is carving out his unendingly individualistic sound, release after release. The lyrical wordplay, the melodic transcendentalism, the on point vocals, and the varied subject matter in his tracks, is on its way to being something truly special and truly captivating.
“Honeysuckle”, for the moment, signals the pinnacle of that creative process. Yung Bookie Da Name has refined his sound even further, and in the process, is ready to blow everyone’s mind.
Yung Bookie Da Name pieces together melodic flows and wordplay more dynamically, thoughtfully, and easy on the ear than just about anyone else. Moreover, he does it all while telling a story, above a bouncy, head nodding beat, featuring rolling basslines and jangly guitars.
Brimming with sonic texture and ear-catching goodness, “Honeysuckle”, will capture audiences from any side of the hip-hop fence. The fundamental aspects of what fans love about the genre and culture, are all kept intact here.
Regardless of how you feel about the lyrical or melodic twists and turns hip-hop is engaging, there is always an appreciation for excellent craftsmanship, and that is what Yung Bookie Da Name forges on “Honeysuckle”. He relies on his steadfast delivery and flawless rhyming to push the momentum of the song. There are plenty of elements to go around, for those who want dope beats, slick rhymes, and deep grooves.
Yung Bookie Da Name’s thoughts are clear and pure, and uncover the very essence of his craft, drawing words that relate, and a groove that will move the crowd.
The artist is an able executor of sonic splendor as he utilizes his brightly colored vocal palette to blend words, sing melodies and articulate his emotions and experiences. On “Honeysuckle”, Yung Bookie Da Name continues his artistic evolution while steadily carving out his musical lane.